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Prepared for Stackly
Brand Identity System
Arjun Mehta
Draft
7 May 2026
Project Overview
Create a mark that scales from app icon to billboard
Establish a color system that works across light and dark UI contexts
Define a typographic system that pairs with the product UI
Deliver a brand that signals credibility to enterprise buyers
1 comment
client
Can we also include a brand voice/tone section in the guidelines?
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Scope of Work
Logo Design
Color System
Typography System
Brand Guidelines Document
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Deliverables
Final logo files (SVG, PNG, PDF) — all variants and color modes
Color system tokens (Hex, RGB, HSL) with usage documentation
Typography specimen and scale documentation
Brand guidelines PDF (20–30 pages)
Figma source file with organised components and styles
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Timeline
Total duration: 4 weeks
Discovery & Moodboards
Week 1
Logo directions (3 concepts)
Week 2
Refinement & color + type system
Week 3
Brand guidelines & final delivery
Week 4
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Optional Add-Ons
Select any add-ons to include — the total updates automatically.
Social Media Kit
+ ₹12,000
Icon Pack (20 icons)
+ ₹18,000
Business Card Design
+ ₹5,000
Email Signature Design
+ ₹4,000
Investment
Base price
₹75,000
Total
₹75,000
Terms & Conditions
1.
50% advance payment required before work begins.
2.
Remaining 50% due on final delivery.
3.
Up to 2 rounds of revisions included per deliverable.
4.
Client to provide all required assets within 3 days of project start.
5.
All source files transferred upon receipt of final payment.
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Drafted
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Design Project
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Expiration Date
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Header Styles
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Text Color
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Bottom Border Width
1
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Background Color
Footer Height
200
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